Blog- Web-based
journals containing opinions about anything and everything. They provide
real-time content searchable by anyone that drives conversations on a micro
and/or macro level.
The Four Uses of
Blogs for Marketing and PR
1.
To
easily monitor what publics are saying about you, the market you sell into,
your organization, and its products.
2.
To
participate in conversations by commenting on other blogs.
3.
To
work with bloggers who write about your industry, company, or products.
4.
To
begin to shape conversations by creating and writing your own blog.
What to blog
about
1.
Start
with a narrow subject and leave room to expand. Be authentic. Interesting and
valuable content helps build your blog’s readership.
2.
Relate
current events to what is happening with your business.
Blogging basics
1.
Carefully
consider blog names.
2.
About
page: Photo, bio, affiliations, info about blog.
3.
Encourage
people to contact you.
4.
Do
not post excessively on your company, products or services.
5.
People
interested in learning more about your company will go the company website.
1.
Blogger.com
a.
Owned
by Google (can use google account).
b.
No
cost to start.
c.
Limited
control over blog.
2.
Wordpress.org
a.
Total
control over blog.
b.
Hire
a designer to help design and develop your site, and get it installed on the
server.
c.
Must
purchase server space and your domain name. $6-$12 per month.
3.
Wordpress.com
a.
Free
for 3GB or storage.
b.
Must
purchase server space and your domain name. $6-$12 per month.
c.
Limited
theme support.
Which to choose
Professional
bloggers, most businesses bloggers and bloggers wanting superior customization
use Wordpress.org.
Bloggers
wanting to start small that are willing to pay for more options in the future
start on wordpress.com and can upgrade to wordpress.org.
Casual/beginning
bloggers on a budget use Blogger. If superior customization is not required,
Blogger is sufficient. Blogger blogs can be converted to WordPress blogs if
necessary.
