I was on Snapchat today and saw something interesting. I had a snap from Snapchat about a new service they are offering called Snapcash. I decided to look into it further. The popular app struck a deal with Square Cash allowing people to add a debit card and type a dollar amount to instantly send money to a friend.
The future plan for the service may include ecommerce payments to merchants. Someone can see a video from a company and if they like the product, they can buy it instantly. From a marketing standpoint, Snapchat could cross-reference debit card info through Snapchash accounts for ad targeting. This would increase the amount Snapchat charges companies to run advertisements.
There is a video in the link below showing an advertisement for Snapcash.
Link
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